Influencer Performance Marketing

Creators as a measurable media channel. We turn authentic content into real acquisition, with every piece designed and optimized for your business metrics.

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Los creadores son los nuevos medios

A step-by-step path to success

We define the acquisition goal

We identify what you want to move, which audience to target, and which creator to use, to design content built to convert.

Data-driven selection

We analyze actual average views, local audience, and historical performance in branded content. We choose the creators who perform best for your goal, not the biggest ones.

We produce volume for testing

We generate native content at scale, ready for campaigns to test angles, hooks, and formats at the speed performance requires.

We scale top performers

We scale what works organically using paid media. Our amplification criteria are based on real performance, not intuition.

Influencers que generan credibilidad y resultados medibles

Frequently Asked Questions

What business metrics do they optimize?

Key metrics for acquisition: CPI, CPA, ROAS, and CAC. We set goals from the outset and track every element through to conversion to understand exactly what drives your business.

What does "validate organically and scale with paid" mean?

We publish content organically and measure what performs best in the first few hours. We only amplify the posts that have already proven their value using Spark Ads and paid media, ensuring we don't waste budget on content that doesn't convert.

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Why do you choose based on views rather than followers?

Because followers are history and views are the present. A creator might have 800K followers and average 15K views, while another has 40K and averages 80K. The latter performs better. We select based on the actual performance of recent posts, not on size.

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How do you attribute results to creators?

Every piece is part of a performance campaign, tracked from start to finish. We know exactly which creator and which piece of content generated every sign-up, install, or sale, and we optimize accordingly.

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